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Business Development Executive – Ethnic Channel (Benelux & Scandinavia Markets)

The role is responsible for identifying and expanding the customer base, stockists, and end users; and for increasing product sales and market penetration across retail, wholesale, and restaurant channels within the Benelux and Scandinavian markets. 

We are looking for a Business Development Executive (Chinese-speaking) with at least two years of sales experience in the FMCG industry, strong communication skills, and commercial acumen to drive new business and support ongoing client development. Fluency in both Chinese and English, as well as a valid EU driving licence, are required.

Duties & Responsibilities: -

• Work closely with the Business Development Manager to develop and implement programmes that will build sales and distribution.
• Identify those key strategic accounts and opportunities that will ensure effective coverage of the region, and tracking performance according to set objectives.
• Support Trade Partners in developing in-market sales in the supply chain.
• Ensure healthy inventory level at Trade Partners warehouse for product availability and smooth supply across all relevant channels.
• Be a primary point of contact with trade partners’ sales teams, key wholesalers and retailers, in relation to in-market enquiries and follow up.
• Collate and track information on distribution, prices and competitors’ activities to support business planning.
• Manage and conduct product demonstrations and presentations to pitch for key accounts.
• Organize and conduct in-store demonstration and sampling activities, which may involve weekend working.
• Assist the BDM with sales planning and tracking A&P and other channel expenditure in-line with relevant budgetary controls.
• Manage new products introduction and launch to the trade in support of Trade Partners to maximize distribution.
• Represent LKK in Chinese trade events and maintain a good relationship with different trade contacts and associations.
• Build good relationships with Trade Partners and their sales teams, ensuring timely flow of information to support sales and development opportunities.
• Update and manage trade customer records and contacts.
• Ensure effective trade coverage and regular field-based contact managing an economical yet comprehensive journey plan.
• Support the company in ensuring a good representation and reputation of the Lee Kum Kee brand in the trade to protect its brand image and equity.
• Periodically update on the latest trends and findings in the market.
• Business trip as and when the job requires.

Education & Experience: -

• Be educated to university degree level or equivalent, Business or Marketing degree an advantage.
• At least have 2 years’ relevant experience, and a strong background in FMCG industry, distributor management, supply chain and trade marketing.

Requirements & Skills: 

• Permission to work in the UK.
• Able to speak fluent Chinese, either Cantonese or Mandarin.  And proficiency in English.
• Must have a full European Driving licence as the job will involve driving. 
• Good Microsoft Office skills in order to present business plans and analysis sales data and trend independently.
• Must be prepared to work flexible hours, even at weekends, with frequent travel.
• Highly motivated and self-driven with excellent interpersonal and communication skills.
• Must be independent and a good organiser with excellent self-discipline
• Excellent negotiator when it comes to communicating with customers at all levels
• Chinese food lover/keen cook and have good knowledge of the working kitchen in order to communicate effectively with customers

• Good team player and appreciate Lee Kum Kee corporate culture and value.